Bersemangat dalam Menciptakan Pengalaman Digital
Berdedikasi untuk menciptakan pengalaman digital yang berdampak, saya Yohana Pratiwi, lulusan Sistem Informasi dengan minat kuat di bidang SEO, pemasaran digital, dan pengembangan web. Saya suka menggabungkan teknologi dan kreativitas untuk membangun website yang bukan hanya fungsional, tetapi juga teroptimasi untuk mesin pencari dan keterlibatan pengguna.
Dengan pengalaman profesional sebagai SEO Specialist, fokus saya adalah meningkatkan visibilitas website, mendatangkan trafik organik, dan mengoptimalkan kampanye digital melalui strategi berbasis data. Pekerjaan saya meliputi SEO on-page dan off-page, pengembangan backlink, optimasi landing page, serta analisis performa kampanye di platform seperti Meta Ads dan Google Ads.
Saya adalah pemikir yang analitis dan penuh rasa ingin tahu, senang memecahkan masalah dan terus mempelajari teknologi baru. Saya percaya bahwa pengalaman digital yang luar biasa berasal dari pemahaman atas kebutuhan pengguna maupun tujuan bisnis, dan saya selalu berusaha memberikan solusi yang menghasilkan dampak nyata.
Kampanye SEO
Proyek Web & Landing Page
Kampanye Iklan Dikelola
Tahun Pengalaman Profesional
Keahlian
Keahlian teknis dan pemasaran digital meliputi pemrograman, SEO, serta manajemen kampanye periklanan.
Programming & Web Development
PHP, Laravel 12 & CodeIgniter
Developing scalable web applications (including PWAs) using PHP with Laravel and CodeIgniter frameworks, implementing MVC architecture, custom CI/CD pipelines, and object-oriented programming.
Java, VB.Net, ASP.Net
Experience building desktop and web-based applications using object-oriented programming concepts and structured application development.
Database Management
Designing and managing databases using MySQL, SQL Server, and Oracle, including query optimization and data structure design.
Web Service & API Integration
Integrating applications with external systems using RESTful APIs, JSON data exchange, and third-party services such as Google APIs.
Object-Oriented Programming (OOP)
Applying OOP principles to create maintainable, scalable, and reusable software systems.
Digital Marketing & SEO
Search Engine Optimization (SEO)
Optimizing websites for search engines through on-page SEO, keyword research, technical SEO, and content optimization.
Meta Ads & Social Media Advertising
Managing Facebook and Instagram advertising campaigns, analyzing performance metrics, and optimizing conversions.
Content Marketing
Creating strategic digital content for websites, social media, and marketing campaigns to attract and engage audiences.
Website Analytics
Analyzing website traffic and campaign performance using analytics tools to improve marketing strategies and user experience.
Digital Strategy
Planning and executing integrated digital marketing strategies to increase brand visibility and lead generation.
Design & Productivity Tools
UI/UX Design
Designing user-friendly interfaces and improving user experience for web applications and digital platforms.
Canva & Visual Content Creation
Creating marketing visuals, promotional materials, and social media content for digital campaigns.
Microsoft Office & Data Processing
Using Excel, Word, and PowerPoint for reporting, documentation, and business data processing.
SAP ERP & Data Integration
Working with SAP ERP systems and integrating business data for reporting and analysis.
Project Documentation
Creating technical documentation, system analysis, and structured project reports.