Passionate About Creating Digital Experiences
Passionate about creating impactful digital experiences, I am Yohana Pratiwi, an Information Systems graduate with a strong interest in SEO, digital marketing, and web development. I enjoy combining technology and creativity to build websites that are not only functional but also optimized for search engines and user engagement.
With professional experience as an SEO Specialist, I focus on improving website visibility, driving organic traffic, and optimizing digital campaigns through data-driven strategies. My work involves on-page and off-page SEO, backlink development, landing page optimization, and performance analysis across platforms such as Meta Ads and Google Ads.
I am a curious and analytical thinker who enjoys solving problems and continuously learning new technologies. I believe that great digital experiences come from understanding both user needs and business goals, and I strive to deliver solutions that create measurable results.
SEO Campaigns
Web & Landing Page Projects
Ads Campaigns Managed
Years Professional Experience
Skills
Technical and digital marketing skills including programming, SEO, and advertising campaign management.
Programming & Web Development
PHP, Laravel 12 & CodeIgniter
Developing scalable web applications (including PWAs) using PHP with Laravel and CodeIgniter frameworks, implementing MVC architecture, custom CI/CD pipelines, and object-oriented programming.
Java, VB.Net, ASP.Net
Experience building desktop and web-based applications using object-oriented programming concepts and structured application development.
Database Management
Designing and managing databases using MySQL, SQL Server, and Oracle, including query optimization and data structure design.
Web Service & API Integration
Integrating applications with external systems using RESTful APIs, JSON data exchange, and third-party services such as Google APIs.
Object-Oriented Programming (OOP)
Applying OOP principles to create maintainable, scalable, and reusable software systems.
Digital Marketing & SEO
Search Engine Optimization (SEO)
Optimizing websites for search engines through on-page SEO, keyword research, technical SEO, and content optimization.
Meta Ads & Social Media Advertising
Managing Facebook and Instagram advertising campaigns, analyzing performance metrics, and optimizing conversions.
Content Marketing
Creating strategic digital content for websites, social media, and marketing campaigns to attract and engage audiences.
Website Analytics
Analyzing website traffic and campaign performance using analytics tools to improve marketing strategies and user experience.
Digital Strategy
Planning and executing integrated digital marketing strategies to increase brand visibility and lead generation.
Design & Productivity Tools
UI/UX Design
Designing user-friendly interfaces and improving user experience for web applications and digital platforms.
Canva & Visual Content Creation
Creating marketing visuals, promotional materials, and social media content for digital campaigns.
Microsoft Office & Data Processing
Using Excel, Word, and PowerPoint for reporting, documentation, and business data processing.
SAP ERP & Data Integration
Working with SAP ERP systems and integrating business data for reporting and analysis.
Project Documentation
Creating technical documentation, system analysis, and structured project reports.